Originally published in WebBikeWorld
Date: October 2022
Royal Enfield has been crafting motorcycles for over a century, and the 2023 Hunter 350 represented the brand’s latest attempt to appeal to a younger, urban audience. According to Siddhartha Lal, Managing Director of Royal Enfield, the Hunter 350 is aimed at riders who love the idea of “pure motorcycling” but feel that the existing Royal Enfield lineup doesn’t quite match their needs.
In that sense, the Hunter 350 stands apart from the traditional Royal Enfield models we’ve come to know over the years. It’s built on the recently introduced J-series platform and embodies a more contemporary approach to design and riding dynamics, positioning itself as a modern alternative for city riders.